About us
We help people and businesses succed through the power of AI coaching.
Who we are
Our team is made up of experts in the field of coaching, web development, content and UX design.
Our mission
To make coaching accessible. To anyone, anytime, anywhere.
Our values
01.
Demonstrably helpful
Our product should tangibly improve facets of life that matter to our users.
02.
Ethically designed
We aim to support good habits and well-being, not foster distractions or dependencies.
03.
User-friendly
We want our users to genuinely enjoy their experience and be motivated to continue using our product.
04.
Accessible
We aim to make our product affordable, even free when feasible, so anyone on the planet can benefit from it.
05.
Sustainable
We strive for sustainable growth, prioritizing our mission and values over profit-oriented scaling.
06.
Honest
We believe honesty to be crucial in the way we work together and with our users.
Meet the team
We work together to make AI coaching easy and efficient. For everyone.

Boas Loeb
Co-founder and CEO

Boas Loeb
Co-founder and CEO

Sam Isaacson
Co-founder and Chief Growth Officer

Sam Isaacson
Co-founder and Chief Growth Officer

Daniel Palmer
Chief Technology Officer

Daniel Palmer
Chief Technology Officer

Saira Chaudry
Coaching Engineer

Saira Chaudry
Coaching Engineer

Sarah Schofield
Coaching Engineer

Sarah Schofield
Coaching Engineer

David Tee
Head of Research

David Tee
Head of Research

Agnese Manfrin
Content Designer

Agnese Manfrin
Content Designer
We believe that great coaching is not just for the priviledge few. By combining state of the art AI models with world-leading, good practice coaching frameworks we can offer a transformative coaching experience at an affordable price for the first time in history.
Join our team
Be part of a company that’s helping create positive change.
Get in touch to explore opportunities – your journey towards making a difference begins here.
- career@aicoach.chat
Blog
Discover insights, innovations, and trends in AI coaching.

Will AI replace human coaches within…ten years?
The question that might have been asked a few years ago “Is AI coaching possible?” now has an answer, it’s just that the answer isn’t a simple yes or no.

Predictions for coaching in 2025: innovation or extinction?
The last couple of years I’ve made predictions for the coaching profession, and this year looks like being an impactful one.

What Narcissus teaches us about AI and the future of coaching
The ancient wisdom found within the tale of Narcissus argues for an informed and intelligent engagement with technology.