About us

We help people and businesses succed through the power of AI coaching.

Who we are

Our team is made up of experts in the field of coaching, web development, content and UX design.

Our mission

To make coaching accessible. To anyone, anytime, anywhere.

Our values

01.

Demonstrably helpful

Our product should tangibly improve facets of life that matter to our users.

02.

Ethically designed

We aim to support good habits and well-being, not foster distractions or dependencies.

03.

User-friendly

We want our users to genuinely enjoy their experience and be motivated to continue using our product.

04.

Accessible

We aim to make our product affordable, even free when feasible, so anyone on the planet can benefit from it.

05.

Sustainable

We strive for sustainable growth, prioritizing our mission and values over profit-oriented scaling.

06.

Honest

We believe honesty to be crucial in the way we work together and with our users.

Meet the team

We work together to make AI coaching easy and efficient. For everyone.

Boas Loeb

Co-founder and CEO

Sam Isaacson

Co-founder and Coaching Advisor

Daniel Palmer

Chief Technology Officer

Saira Chaudry

Coaching Engineer

Sarah Schofield

Coaching Engineer

David Tee

Head of Research

Agnese Manfrin

Content Designer

We believe that great coaching is not just for the priviledge few. By combining state of the art AI models with world-leading, good practice coaching frameworks we can offer a transformative coaching experience at an affordable price for the first time in history.